Are the ads we created considered ‘advocacy’?

A Wyoming grassroots group, made up of three regular guys, asked the Federal Election Commission (FEC) if the ads they created would be considered 'advocacy.' If the ads were, it would mean the group would have to register with the government just to speak about issues like gun rights, land rights and health care they consider important. The paperwork burden created by the FEC is too much for a group of guys who just want to put out a couple of ads that essentially talk about ranching in the context of some of the Obama administration's policies.