Wyoming Liberty Group

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Paying Patients to be SmartShoppers

For most of us, our healthcare is paid for by someone else; either our employer or a government entitlement program.  When someone else is paying, why bother shopping around for the best price?  Now an innovative new company has found a way to make patients cost-conscious and lower prices.

Since World War II, employer-sponsored insurance has remained an untaxed benefit.  Companies began offering health insurance to attract workers after the Roosevelt Administration imposed wage freezes.   These benefits became so popular that large employers successfully lobbied the IRS to exempt health coverage from taxation in 1943.  This allowed businesses to compensate workers through untaxed benefits.  And workers enjoy untaxed compensation in the form of health insurance.

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